Plume

Plume

Plume wants to make spotty, unreliable WiFi a thing of the past with their smart, adaptive WiFi platform that learns your patterns and usage to give you the best performance possible.

Founded in 2015, Plume is the world’s first SaaS experience platform for individual homes, small businesses, and Internet service providers and their subscribers.

©Plume Design, Inc.

Blogs

As an innovator in the tech industry, Plume offers their subscribers resources on the latest tech news, smart home innovations, and education on how adaptive, seamless WiFi can improve everyday life and business.

I curated topics for Wavelengths—Plume’s D2C blog for consumers and small business owners—edited for brand voice and style, directed design, and conducted final proofread.

Social Media

I helped Plume launch their D2C social media channels in 2022, the @myplume Instagram page being one of my favorite projects, where I worked on a team to concept ideas and write copy for weekly posts, stories, polls, and videos. These platforms provided an opportunity for us to loosen up our tech language and be colorful and conversational.

As well as Instagram, I contributed to weekly posts for Plume’s LinkedIn, Facebook, and Twitter consumer channels.

PlumeStrong

The PlumeStrong initiative began as a way to stay active during Covid and turned into an annual fundraising bike ride. The 2022 PlumeStrong Cycling Challenge—a 5-day, 403-mile bike ride through Switzerland, joined by two-time Tour de France winner Tadej Pogačar—raised funds for safe access to education for refugee children in Ukraine and Moldova.

I was the copy lead for the 2022 Challenge, collaborating with the events team, PR, design, and stakeholders to write copy for the official web page, emails, social posts, internal comms, and more.

Plumecast

I helped Plumians keep up-to-date with company news, announcements, and more with Plumecast—Plume’s first internal newsletter that I named, created, and edited.

Every month, I rounded up company news, events, awards, and new marketing content to send in a newsletter to employees to keep them up-to-date on all things Plume.