Braintree
Braintree Payments
Every business needs an online store to reach the largest audience possible, and Braintree Payments’ ecommerce software makes it easy for businesses of all sizes to establish and manage their own platform.
As a thought leader in ecommerce, the Braintree content team created this 360 campaign centered around research that shows younger generations are showing more interest—and spending more money—on tactile, in-store experiences than online.
©PayPal, Braintree
Whitepaper
Coaching a team of agency writers, I helped shaped the core content element of this 360 campaign with brand voice and style guidance, design direction, and an end-to-end proofread to ensure a polished final product from which we pulled all other cascading content pieces.
Infographic
I crafted this one-page infographic breakdown of the whitepaper for a scannable read of highlights, stats, and to tell a more condensed story, leading to a measurable uptick in purchases of the whitepaper.
