Citi

Citi offers a broad range of credit cards to match every lifestyle, whether you want rewards on everyday purchases or points for travel, adventure, and luxury experiences.

I joined Skyline, Citi’s internal creative agency, in spring 2024 as a UX/UI copywriter, where I’ve been putting my tech background to work turning complex information into user-friendly digital advertising that gets clicks.

©Citigroup

Display ADS

PayPal, Apple, Walmart, American Airlines, the ASPCA, 1-800-FLOWERS, Domino’s, and dozens more: there’s no limit to how you can enjoy your credit card rewards with Citi’s wide spectrum of retail, dining, and travel partners.

These digital display banners showcase all the ways cardmembers can spend Citi ThankYou® Points using pithy, aspirational copy to spark engagement.

LANDING PAGES

Citi travel partner American Airlines enlisted the UX team to create two new landing pages for the Citi® / AAdvantage® suite of cards. These UX-optimized pages resulted in a conversion increase in both AAdvantage® card applications and Citi Flex Pay bookings.

1. An AA-branded page to highlight a new cardmember offer for 50,000 bonus miles and lay out the card benefits in a simple, scannable format.

2. A Citi-branded page to call out a new Flex Pay benefit that conveniently allows customers to book now and pay later.