Dose Media

Dose Media market research agency gathers insights out in the wild—the digital wild of social media. No stuffy focus groups or boring surveys here.

Dose places hundreds of advertisements weekly across Instagram, Facebook, and Snapchat to see what garners clicks, comments, and engagement. Then they take these insights back to clients to help them create the best product or service possible for their target audiences.

©Dose Media

Clorox

I started at Dose at the onset of Covid in 2020, and one of the first projects I tackled was how to market Clorox’s powerful germ-killing products in a mindful but impactful way.

Collaborating with designers, I went in an educational direction with straightforward, clear copy with the goal of informing consumers on how to most effectively use Clorox to protect their home and families.

Head & Shoulders

This client wanted to test ads that used a combination of showing + telling to make clear what Head & Shoulders dandruff shampoo does best: remove oil and flakes by deeply purifying your scalp.

The designers and I decided on an eye-catching science-experiment theme for an authentic, DIY feel—and to demonstrate in front of your eyes that this product works as promised.

CAPITAL GROUP

401(k) whomst? Planning for retirement and all the financial decisions that come with it can be overwhelming, especially if you’re not sure what you’re doing.

That’s why Capital Group American Funds asked Dose to create educational content for MyRetirement.com, a resource center aimed at younger audiences that breaks down how to manage a 401(k) with simple listicles, easy-to-understand articles, and colorful metaphors.

College inn

College Inn broths and pastes help you spice up every meal, even if your pantry supplies are running low. These ads are educational and playful, demonstrating how to use College Inn broths, with the goal of gauging our audience’s familiarity with the product.

INTUIT QUICKBOOKS

Intuit’s cloud-based apps let businesses accept payments, manage and pay bills, streamline payroll, customize invoicing, and more—the Swiss Army Knife of digital accounting. They chose Dose to create ads that instilled confidence, emphasized ease of use, and characterized QuickBooks as a business’s helpful accounting assistant.